Thursday, March 13, 2014

Home office furniture in limited space should be functional and attractive: The Cleveland Plain Dealer covers Caretta Workspace

In the March 9th, 2014 edition of the Cleveland Plain Dealer, an article titled Home office furniture in limited space should be functional and attractive, journalist Jill Sell examines Caretta Workspace and some of the new products that they are offering, including the new line of stand-up desks.

         What if you could find a stand-up desk that was ergonomically correct, made by an Ohio company with wood from managed Ohio forests, and so well made and beautiful that it will become a family heirloom? Caretta Workspace is a home and small office furniture designer and manufacturer in Lewis Center in Delaware County that offers all those possibilities.  

She goes on to discuss some other attributes of the Caretta line, such as the ability to add custom laser-engraved panels and the green aspect of the company, including the donation to the Save the Sea Turtle Fund with every desk sale.

      The desks can also be personalized. A “modesty panel” on the front of the desk can be laser-engraved to show the logo of a company or any other name. The panels are easily interchanged if the owner decides to remove the name of his company and trade it for a symbol of a hobby or interest.
      “One of our home office customers was really into a band and had the band’s logo on the desk. The desk was in his music room where records lined the walls,” said Tracewell. “Another customer, a horse enthusiast, wanted a picture of a horse engraved.”
      In addition to desks, the company offers a line of tables, LED desk lamps, file cabinets, bookshelves and coat trees. Most products are made from cherry wood, but ash is also available on some furniture.

You can read the entire article at the Cleveland Plain Dealer website, or by clicking This Link.

Innovative Ohio Company Expands Product Line to Meet Growing Demand for Innovative, Modern Office Furniture

Lewis Center, Ohio – Caretta Workspace(www.carettaworkspace.com) is a home office furniture and corporate office furniture manufacturer that specializes in creating configurable workspaces that integrate technology, conservation and beauty. They are using traditional materials in a new way to create a desk that is made for today’s technology. The company has expanded its product offerings from the traditional computer desks to include standing desks, conference tables, a contemporary and colorful desk made of composite materials, High efficient LED Desk lamps, and many other products to complete a beautiful modern office.
Caretta desks integrate modern computer technology with attractive design. Their desks, tables, and accessories transform offices from areas cluttered with messy computer wires and power cables to productive, inspiring, attractive workspaces. Incorporated into their desks is a system of cable trays and large integrated power strips that literally cleans up all of the computer wires and cables. A lot of accessories, such as monitor arms for multiple monitors, USB ports at the desktop, computer shelves, and file cabinets can be added to configure the perfect desk for any type of user. Each Caretta product is a one-of-a kind, functional work of art, with a numbered badge included on the piece.
Caretta has put a great deal of thought and attention to detail into every element of the desks and other products they manufacture. Caretta desks are made of solid, premium Ohio-grown Cherry hardwood, hand-selected for unique grain patterns and finished with a durable, bright, natural cherry finish and a bull nose edge that provides comfort. The artistic shaped legs provide a clean, stylish look and finish to what really is a beautiful piece of functional art. The desks can include custom-engraved wood panels that incorporate a customer’s logo or other area of interest to further personalize the workspace. From the precision fit wood joinery, smooth hand-sanded finish and micro-suede lined locking drawers, to the large cable trays, integrated surge-suppressing power strips, ease of assembly, and soft yet durable writing surfaces, Caretta products are truly world-class.   
Customers buy direct from Caretta’s manufacturing facility in Columbus, Ohio, over their website or from their factory showroom. Caretta Workspace manufactures the best home office furniture and corporate office furniture on the market. Customers span North America, from Canada to Hawaii and everywhere in between.
Caretta Workspace is an American owned and operated company based in central Ohio. By constantly evolving its products and allowing the customer to configure a workspace based on their individual needs and habits, Caretta Workspace has successfully combined innovation and functional art. The company is dedicated to sustainability, using products and processes that protect the environment, including Ohio hardwoods from local suppliers who carry the Forest Stewardship Council ™ (FSC®) Chain-of-Custody certification from the Rainforest Alliance’s SmartWood program. Caretta Workspace is named for the endangered Loggerhead Sea Turtle (scientific name: Caretta Caretta), a creature perfectly adapted to its environment. For every desk sold, Caretta Workspace makes a donation to the “Save the Turtles” Sea Turtle Conservation Fund through the Columbus Zoo and Aquarium in Columbus, Ohio. For more information on the Caretta story or to learn about its products, visit www.carettaworkspace.com or call 877-422-1088.

Building a Standing Cherry Wood Desk: Woodworking Network covers Caretta Workspace



In their January 31, 2014 article Building a Standing Cherry Wood Desk: Caretta Workspace, Woodworking Network reporter Matt Schumake looks into some of the history of people using standing desks, and some of the recent news in the popularity of standing desks, such as the recent article in "Popular Science" titled "Sitting is the new Smoking."
He goes on to discuss how Caretta Workspace has gone on to set itself apart from the other manufacturers of standing desks to incorporate a higher level of style to their desks.

Since standing while writing has been such a far-reaching and ongoing issue, it’s puzzling that so many professionals are still making a living on a foundation of old telephone books rather than proper furniture.
Part of the problem, notes Andy Tracewell from Caretta Workspace, is that nobody has really set out to create heirloom-quality desks specifically for people who prefer to stand while working at a computer.
All of the furniture items at Caretta Workspace are born from this very formula: a solution to a problem. An engineer by profession, founder Larry Tracewell began building desks for customers who wanted to conceal their laptops when not in use.
Caretta’s desks all minimize the presence of tech clutter by integrating the computer into the furniture itself. All of the cables and wires are concealed in hidden passageways throughout the desk and connected to an integrated, 12-position power strip.
And the desks are crafted from solid cherry hardwood, harvested locally in Ohio. As a commitment to sustainability, Caretta only purchases the material from local suppliers who carry the Forest Stewardship Council Chain-of-Custody certification from the Rainforest Alliance’s Smartwood Program.

Schumake continues by describing some of the processes and materials that Caretta uses and how there is some level of customization that can be added to their products.
You can read the complete article on the Woodworking Network site, or find it at this link.

Innovation Meets Art with Caretta Workspace

A central Ohio company has taken the clutter out of workspaces by creating a world-class desk design that is part artwork, part innovation. Caretta Workspace integrates technology, conservation and beauty while minimizing the clutter of cords on and around the desk.

“We know that people spend more time at their desk and in their home or office workspace than they spend anywhere else during their waking hours, and we also knew how frustrating it was for people to have that space cluttered by cables and charging wires from the ever-evolving technology that dominates business,” said Andy Tracewell, Director of Marketing, Caretta Workspace.
“So, we have developed desks that not only are functional art, but also allow for a clear desk and workspace that allows them to be creative and productive.”
Caretta Workspace is an American owned and operated desk and workspace manufacturer specializing in manufacturing luxurious, configurable workspaces that include computer desks, stand up desks, tables, shelves, coat racks and LED desk lamps. Each Caretta desk is one-of-a kind, with a numbered badge included on the piece.
Each Caretta desk demonstrates attention-to-detail with precision fit wood joinery, smooth hand sanded finish, micro-suede lined locking drawers, large cable trays and integrated surge-suppressing power strips, soft and durable writing surfaces and ease of assembly and shipping.
The manufacturer can also provide custom Laser-engraving on the desk, if desired. This option, by incorporating a customer’s logo or other area of interest in the design, further personalizes the workspace.
Customers buy direct from Caretta’s local manufacturing facility in Central Ohio, but Caretta’s customers span North America – from British Columbia, Canada to Hawaii, New York to California, and everywhere in between.
“I looked high and low for the right furniture configuration for my home office,” said John Chess, CEO of Realty Invest in Columbus, Ohio. “I came across Caretta Workspace. To my good fortune, [their] desk configured with existing components matched my needs perfectly. After the new furniture was delivered and installed I couldn't be happier with the end result. My office is more functional and looks like an interior decorator had designed the space.”
Caretta desks are made of Ohio-grown solid cherry hardwood. The company is dedicated to sustainability, using products and processes that protect the environment, including the best Ohio-grown hardwoods from a Forest Stewardship Council ™ (FSC®) certified supplier, and manufacturing processes that are optimized to produce a minimal amount of waste. Caretta prides itself on quality rooted in “green” values. The wood finishes used in Caretta goods are low VOC (low in volatile organic compounds) and formaldehyde-free.
Caretta Workspace is named for the endangered Loggerhead Sea Turtle’s scientific name. The Caretta turtle has been able to survive over thousands of years by securely protecting itself inside its shell, much the way the Caretta desk protects computer technology by managing all of the wires and cables inside of the desk. Additionally, for every desk sold, Caretta Workspace makes a donation to the Save the Sea Turtle Fund through the Columbus Zoo and Aquarium in Columbus, Ohio.
Information provided by Caretta Workspace. For more information, call 614-430-8660 or visit www.CarettaWorkspace.com

Columbus Business First features Caretta Workspace

On Friday, November 29th, Columbus Business First ran a feature article featuring Caretta Workspace.  In the article titled “Caretta desks hide wires fashionably,” reporter Melissa Dutton writes about Caretta Workspace Founder Larry Tracewell and his reasons for starting the company.

“Tracewell, a designer, was intrigued by the idea of concealing things within the piece of furniture. He designed other desks that had compartments to hide wires and cables for computers, modems and other electronics. He liked the idea of hiding the unsightly wires that distract from the aesthetics of the furniture.
“We integrate the technology in the desk,” he said. “It’s all been designed into the desk.””

The article goes on to discuss why Caretta Workspace was founded as a Green company and why they have a commitment to Sea Turtle Conservation. Dutton also touched on the subject of other products that are offered by Caretta and some new products in the line.

“Caretta also makes tables, hutches, coat racks, file cabinets and a line of desk lamps designed by Tracewell. He developed a new line of desks made of composite material in response to customers looking for a lower price point.”

You can read the article in its entirety on the Columbus Business First website:
http://www.bizjournals.com/columbus/print-edition/2013/11/29/caretta-desks-hide-wires-fashionably.html?ana=e_ph_prem&page=all

The Columbus Disptach features Caretta Workspace



On Sunday, August 11th, The Columbus Dispatch ran a feature article Caretta Workspace in their Business section.  In the article titled “Caretta Workspace mixes design with technology,” business reporter Dan Gearino tells the story of the history of Caretta and it’s founder and designer Larry Tracewell.


"What started with a sketch of a modern desk has become a furniture manufacturer with a nationwide customer base.
Caretta Workspace in Lewis Center is the latest in a series of ventures for Larry Tracewell, the chief executive and chief designer.
The company uses computer-aided tools to cut hardwood into flowing shapes with rounded edges."


The article continues to cover the design philosophy, markets that Caretta products have found their way into and new products which are soon to be available.

You can read the article in its entirety on the Columbus Dispatch website:
http://www.dispatch.com/content/stories/business/2013/08/11/a-sleeker-look.html